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Design is so simple, yet complicated

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  • Design is so simple, yet complicated

The website shows examples of similarity of size, color, shape and more. Like the example of proximity, the navigation buttons show similarity of color and size, which helps us group them together. Also, the large green, blue and pink rectangle elements have similar size and shape, which is why we can see them as one design element. Dissimilarity also helps us navigate this page. For instance, the contrast between the white background for the content of the page and the dark background behind that allows us to distinguish between the most important elements. The rectangle photos that show portfolio links also use the sense of similarity with size and shape.