A Business strategy map is a great way to see the whole picture on one piece of paper and to adjust and align business activities to achieve the vision and goals of the company.
It takes the systems thinking approach – everything in an organization and its environment is interrelated and so determines the outputs of the whole system.
Strategy creation is involved because there are so many inter-dependencies. On great way of representing these cause and effect relationships is to use a strategy map. This is the basis of the balanced scorecard approach
The word strategy derives from the Greek word stratēgos, which derives from two words: stratos (army) and ago (ancient Greek for leading). It could be said that a strategy is a leadership plan.
The definition of business strategy is a long term plan of action designed to achieve a particular goal or set of goals or objectives.
Every business needs to have a plan or strategy to survive